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BUAD 6811 - Global Bus Immersion-SE Asia

Description
The objectives of this course are: 1) to introduce students to the interactive concepts of marketing and culture, 2) to enable students to understand the cultural issues at the corporate, national and transnational levels, 3) to provide insights on effective marketing and management decision making in unfamiliar or cross-cultural settings, particularly with respect to various international contexts, and 4) most importantly to give students unique experiences with cultural immersion.
Credits
1.5
Recent Professors
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Recent Semesters
Spring 2020, Fall 2019, Spring 2017, Spring 2016
Offered
Sa
Avg. Sections
1