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BUAD 6431 - Digital & Int Mktg Comm

Description
This course explores the evolving world of integrated marketing communications, with special emphasis on digital media. Students will create an integrated marketing communications plan to effectively promote a selected product to a target market through various media channels. In addition, students will examine how digital media tools can be applied to advance professional products and services as well as their personal brands.
Credits
3
Attributes
Blend Remote/F2F/Synch/Asynch, Marketing
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2020, Fall 2019, Fall 2018
Offered
MTuWTh
Avg. Class Size
40
Avg. Sections
1