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BUAD 598B - CAM Business to Business

Description
The "Customer-Driven Decision Making" module focuses on preparing students for careers in marketing management, primarily in product and brand management for consumer goods (B2C marketing.) The module is organized around the structure and content of a basic marketing plan, with the goal that students will develop a rich understanding of the tools and frameworks of product or brand management as they are applied in the contemporary customer-driven organization.
Credits
6
Attributes
CAM Business Elective, Face to Face/Synchronous
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2020, Fall 2019, Fall 2018, Fall 2017, Fall 2016
Offered
MTuWTh
Avg. Class Size
28
Avg. Sections
1