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BUAD 5405 - Marketing Management

Description
This course focuses on the problems of building an integrated marketing program in light of external forces, such as the consumer, the trade, the competition and the regulatory environment. Specific emphasis is placed on the marketing concept, the marketing mix, market definition and dynamics, segmentation and positioning, and product/market evolution.
Credits
2.5
Attributes
Face to Face/Synchronous, Marketing
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Spring 2021, Spring 2020, Spring 2019, Spring 2018, Spring 2017
Offered
FSa, FS
Avg. Class Size
34
Avg. Sections
1