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BUAD 5237 - Online Marketing Residency

The residency is designed: • To help students better understand and assimilate into the culture of William & Mary and the Mason School. • To teach content that is best learned in a face-to-face environment (e.g., experiential exercises). • To allow students to make connections with faculty and each other along with an opportunity to create relationships that will endure beyond the end of the program. • To introduce cutting-edge ideas and tools in critical topics: Global Marketing, Marketing Communication, Crisis Management, Artificial Intelligence, Pricing, Marketing Simulation, Mission Inspired Innovation, etc.
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Spring 2021
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