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BUAD 452 - Marketing Research

Description
Introduction to fundamentals of marketing research. Use of research information in marketing decision making. Topics include research design, interrogative techniques, data collection methods, scaling, sampling and alternative methods of data analysis. Students design and execute their own research projects.
Credits
3
Attributes
Remote/Synchronous/Off Campus
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Spring 2021, Spring 2020, Spring 2019, Spring 2018, Spring 2017
Offered
MW, TuTh
Avg. Class Size
38
Avg. Sections
2