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BUAD 450 - International Marketing

Description
This course includes theories of and justifications for free trade, a study of environments across international markets (including the economic environments, the cultural environments, the political/ regulatory environments, and the physical/geographic environments) and the practice of marketing including global marketing management for large, small and medium sized firms. Topics include globalization, global strategies, international service marketing and marketing in the developing world.
Credits
3
Attributes
Marketing
Recent Professors
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Recent Semesters
Spring 2019, Fall 2017
Offered
TuTh
Avg. Class Size
22
Avg. Sections
1