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BUAD 446 - Consumer Behavior

Description
The consumer-firm relationship is analyzed through the application of concepts drawn from contemporary behavioral science to concrete business cases and practices. Relevant concepts from the fields of cultural anthropology, sociology and psychology are applied to problems encountered in marketing to various consumer groups.
Credits
3
Attributes
Remote/Synchronous/Off Campus
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Spring 2021, Spring 2020, Spring 2019, Spring 2018, Spring 2017
Offered
TuTh, MW
Avg. Class Size
33
Avg. Sections
2