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SPM 407 - Sport Marketing and Promo

Description
This course is designed to give students an understanding of the marketing process relative to the sports industry. Specific topics include: developing a marketing strategy, promotion, sponsorship, sales, advertising, and licensing. Note: This course previously was designated BMK 407. In addition to being a required course for sports management majors, it is a marketing elective for marketing majors. Students who already have credit for BMK 407 cannot get credit for SPM 407.
Credits
3
Recent Professors
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Recent Semesters
Fall 2021, Spring 2021, Fall 2020, Spring 2020, Fall 2019
Offered
Tu
Avg. Class Size
27
Avg. Sections
1