MKTG 3100 - Consumer Behavior

Description
The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers.
Credits
3
Attributes
Upper Division
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
MW, TuTh, MWF, Th
Avg. Class Size
46
Avg. Sections
1