BRND 690 - Supervised Business Study

BRND 690 Supervised Business Study Semester course; 6 laboratory hours. 3 credits. Restricted to Brandcenter students only. Working under close faculty supervision, students partner with local, real-life organizations to develop brand strategies. Students take responsibility for their learning of applied brand management. Each student is responsible for securing approval from the organization involved and for submitting a proposal to the faculty at the start of the semester. Work is centered on a specific brand challenge currently being faced by the organization. Examples may include a product launch, the reposition of an existing brand, the extension of a product line or the re-energizing of a declining brand.
Business School Fee, On-Campus Billing Rate
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Spring 2019, Spring 2018, Spring 2017
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