BRND 677 - The Business Of Branding

Description
BRND 677 The Business of Branding Semester course; 3 lecture hours. 3 credits. Requires students to develop ideas ranging from strategic to tactical and from rational to emotional. Students will be called on to develop and examine ideas that differentiate brands, build sales and affect market share. The new business process will be considered and successful presentation techniques will be evaluated. Ethical considerations faced by industry practitioners will be explored.
Credits
3
Attributes
Business School Fee, On-Campus Billing Rate
Recent Professors
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Recent Semesters
Fall 2019, Fall 2018, Fall 2017, Fall 2016
Offered
M
Avg. Class Size
60
Avg. Sections
2