BRND 668 - Advanced Brand Management

Description
BRND 668 Advanced Brand Management Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students only. Involves intensive, interactive exploration of factors that affect the success of brands. Students study brand delivery systems from product and packaging design through sales channels to the ultimate consumer. The curriculum combines individual casework and team assignments to ground students in the art and science of strategy development. Students are also exposed to guest lecturers with brand management and integrated marketing expertise. Since brand managers must direct and manage the efforts of colleagues and agencies not under their control, there is a concentration on developing forceful, persuasive communication skills.
Credits
3
Attributes
Business School Fee, On-Campus Billing Rate
Recent Professors
Open Seat Checker
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Recent Semesters
Fall 2019, Fall 2018, Fall 2017, Fall 2016
Offered
Tu, M
Avg. Class Size
23
Avg. Sections
1