BRND 667 - Applied Brand Management

Description
BRND 667 Applied Brand Management Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students only. Exposes students to detailed, practical information about the tools and tactics used to apply inventive brand strategies. Students will be exposed to managerial functions involving marketing and project management, while being challenged to synthesize and simplify complex information in order to create actionable plans. A portion of the course is dedicated to the use of a simulation case, "Pharmasim," which allows students to test theories and get real-time feedback on the likely results of their decisions.
Credits
3
Attributes
Business School Fee, On-Campus Billing Rate
Recent Professors
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Recent Semesters
Spring 2019, Spring 2018, Spring 2017
Offered
Tu
Avg. Class Size
23
Avg. Sections
1