BRND 659 Brand Experiences Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students only. Provides thorough coverage for designing comprehensive brand communications for real-world clients that involve physical experiences for consumers. Projects will force students to think about every aspect of the consumer experience including store appearance, product selection, employee behavior and the purchasing process. An emphasis will be placed on producing comprehensive campaigns that develop strategic and creative brand experiences for customers.
Fall 2019, Fall 2018, Fall 2017, Fall 2016