BRND 647 Insights and Implications: Applied Strategic Planning Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students only or by permission of instructor. Learn to formulate insights, to understand implications from the insights and to form conclusions that help to build a brand. This course is the natural follow-up to BRND 639. The emphasis shifts slightly from team-based projects to more individual, thesis-like projects. Students demonstrate that they have evolved from researchers and fact finders to strategists who can turn data into valuable information.