BRND 640 Problem Solving Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students only or by permission of instructor. Focuses on developing ability to create well-written, creatively focused advertising copy that solves communications problems. Addresses headline and body copy issues through presentation of students' work and research on major copywriters and their work.
Fall 2019, Fall 2018, Fall 2017, Fall 2016