BRND 639 - Cultural Impact Adv Act Plan

Description
BRND 639 Cultural Impact: Advanced Account Planning Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students only or by permission of instructor. Identify a cultural issue that can impact business results and formulate a hypothesis for investigating the issue. Students gain experience in identifying a research need, in developing a research plan and methodology and in fielding the plan. After research, students get experience determining what they have learned and knowing what it means to the client.
Credits
3
Attributes
Business School Fee, On-Campus Billing Rate
Recent Professors
Open Seat Checker
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Recent Semesters
Fall 2019, Fall 2018, Fall 2017, Fall 2016
Offered
W
Avg. Class Size
24
Avg. Sections
1