BRND 639 Cultural Impact: Advanced Account Planning Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students only or by permission of instructor. Identify a cultural issue that can impact business results and formulate a hypothesis for investigating the issue. Students gain experience in identifying a research need, in developing a research plan and methodology and in fielding the plan. After research, students get experience determining what they have learned and knowing what it means to the client.
Fall 2019, Fall 2018, Fall 2017, Fall 2016