BRND 632 - Found Of Brand Management

BRND 632 Foundations of Brand Management Semester course; 2 lecture and 2 laboratory hours. 3 credits. Restricted to Brandcenter students only. Provides students with an overview of the major tasks facing today's product/brand managers, including analyzing the market, developing objectives and strategies for products and services, and making decisions about price, promotion, distribution channels, customer service and advertising. Uses the product/marketing plan as the unifying framework and, via a heavy concentration on case study, takes a "hands-on" approach toward preparing students to assume positions in brand management.
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Spring 2018, Spring 2017
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