BRND 629 Strategic Thinking Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students only. Contrasting historically rigid ways of approaching problems to newer, more dynamic approaches will prepare students to professionally engage a constantly shifting world of business, consumer, political and economic forces. Students will engage in semester-long projects to develop new ways of thinking strategically, including writing a strategic plan and scenario plans (the art of looking ahead and envisioning various realities for a company). Students will work directly with local small business owners in developing and formally presenting relevant strategies.
Fall 2019, Fall 2018, Fall 2017, Fall 2016