MBA 755 - Consumer Behavior

Description
Lecture/Discussion Hours: 1.5 Lab/Studio Hours: 0 This class will help you understand why consumers behave as they do. Using consumer behavior theories and our own purchase practices, we will attempt to predict how consumers will respond to a variety of marketing activities. Enrollment Requirements: Limited to MBA students.
Credits
1.5
Attributes
UW MBA Consortium COB Online Per Credit Fee Higher Cost Per Credit
Recent Professors
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Recent Semesters
Spring 2019, Spring 2018
Avg. Class Size
15
Avg. Sections
1