BSAD 251 - Marketing Research

Description
The role of research in a marketing information framework. Emphasis on survey research, data collection, and analysis. Experimental designs also examined. Prerequisites: BSAD 150; Business Administration major or minor; Senior or Graduate standing.
Credits
3
Attributes
Approved for Graduate Credit
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
TuTh
Avg. Class Size
42
Avg. Sections
2