BSAD 153 - Consumer Behavior

Description
Exploration and analysis of research evidence from marketing and behavioral science relevant to a theory of consumer behavior. Emphasis also given to research methodologies. Prerequisites: BSAD 150; Business Administration major or minor; minimum Junior standing.
Credits
3
Attributes
Exclude from level restric
Recent Professors
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Recent Semesters
Spring 2019, Spring 2018
Offered
W, F, Th
Avg. Class Size
44
Avg. Sections
2