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MSTU 4543 - Branding

Humans make decisions and act on perceptions, real or imagined. In the marketplace, our perceptions of brands-products, and the companies behind them-drive our buying behaviors. Branding is the study of those perceptions, how they come to be, and how to influence them as communications professionals. The course is designed to teach how to see brands.
*Occassional in-person/hyflex meetings.
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Spring 2021
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