MARK 8313 - Qualitative Res Methods at the University of Texas Rio Grande Valley

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MARK 8313 - Qualitative Res Methods

Description

The seminar is designed to help familiarize students with the historical and theoretical foundations of qualitative research methods, to develop the ability to evaluate research employing qualitative methods and to acquire skills in conducting qualitative research in marketing and management settings. Issues related to the reliability and validity of qualitative research findings and qualitative analyses will be addressed.

Recent Professors

Deniz Atik, Mohammadali Zolfagharian

Recent Semesters

Fall 2022, Fall 2019, Fall 2017, Fall 2016

Class Size

8-12

Credits

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Usually Offered

M (2 hours 40 minutes), W (2 hours 30 minutes)

Attributes

Exempt from 3peat processing, Exempt/Waive 6 drop process, Differential Tuition, Technology Fee - Bus Adm D