This course is an overall view of the basic perspectives of consumer behavior. An interdisciplinary approach is utilized by studying the fields of economics, psychology, sociology, and anthropology as they relate to marketing. Emphasis is placed on the fundamental process of motivation, perception and learning, as well as analysis of individual predispositions and group influences in marketing. Prerequisites: Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.
Spring 2020, Fall 2019, Spring 2019, Fall 2018, Spring 2018