RCS 441 - Branding

Description
Explore branding concepts related to consumer experiences derived from consumption of branded products, services, retailers, persons, and places. Investigate how the branding concepts influence consumer attitudes and behavior. Identify successful branding strategies to maximize consumer experiences and to improve retail sales. (RE) Prerequisite(s): 341.
Credits
3
Recent Professors
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Recent Semesters
Spring 2020, Spring 2019, Spring 2018, Spring 2017, Spring 2016
Offered
TuTh
Avg. Class Size
40
Avg. Sections
1