MKTG 490 - Marketing Strategy

Description
Prerequisite: MKTG 301; AND business major OR marketing minor OR permission of the Associate Dean for Faculty. This course serves as a capstone survey of the major topics in contemporary marketing. Topics included are delineation of market targets, the development and implementation of the marketing mix, the control and analysis of the total marketing effort, strategy, strategic decision-making tools, ethics, as well as comprehensive case studies or the use of a comprehensive simulation.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
MWF, TuTh
Avg. Class Size
36
Avg. Sections
1