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MKTG 471F - Marketing Movies

Description
An in-depth look at how the evolution of Movie Marketing over the last 40 years has reshaped the entire Entertainment Industry landscape. This course will focus on all aspects involved with creating a successful marketing campaign. Also, the political, social, and competitive influences that can often derail a movie's release.
Recent Professors
Recent Semesters
Fall 2020, Spring 2019, Fall 2018
Class Size
20-36
Credits
3
Usually Offered
TuTh (1 hour 15 minutes), MWF (50 minutes)
Attributes
Special Topics