MKTG 471F - Marketing Movies

Description
An in-depth look at how the evolution of Movie Marketing over the last 40 years has reshaped the entire Entertainment Industry landscape. This course will focus on all aspects involved with creating a successful marketing campaign. Also, the political, social, and competitive influences that can often derail a movie's release.
Credits
3
Recent Professors
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Recent Semesters
Spring 2019, Fall 2018
Offered
TuTh
Avg. Class Size
36
Avg. Sections
1