MKTG 471C - Integrated Marketing Comm

Description
Students will examine the promotional mix including advertising, publicity, personal selling and sales promotion from an integrative perspective. The course will teach students how to create, manage, and integrate these tools into business strategic plan.
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Spring 2018, Fall 2017
Offered
MWF, TuTh
Avg. Class Size
36
Avg. Sections
1