Prerequisite: MKTG 301 or equivalent; and business administration major or permission of Associate Dean for Faculty. The focus of this course is to understand the challenges companies face in conducting the international marketing. Students explore various strategies to successfully manage international marketing efforts, including analysis of world markets, consumer behavior, foreign environments, and the marketing management methods required to meet the demands of the global marketplace. The problems of foreign competition, diminishing U.S. market share, and US economy’s interdependence with world markets are covered. Also assessed are different foreign market entry strategies.
Spring 2020, Fall 2019, Spring 2019, Spring 2018