MKTG 440 - Promotion Management

Description
The course provides an overall perspective of rapidly developing communication function of marketing with respect to consumers, technology, and media. It views promotion from a manager’s perspective and allows students to explore the importance of integrated marketing communications which emphasizes coordination of traditional, digital, and emerging media as well as other promotional elements to achieve an efficient and effective communication plan.
Credits
3
Recent Professors
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Recent Semesters
Spring 2020, Fall 2018
Offered
TuTh, MWF
Avg. Class Size
35
Avg. Sections
2