MKTG 420 - Negotiation

Description
Prerequisite: BUAD 350, senior status; and business administration major or permission of the Associate Dean for Faculty. An exploration of negotiation techniques and strategies, including: understanding opponents, determining needs and identifying objectives, and managing concessions and power dynamics, all with an eye towards maintaining goodwill and building long-term, productive professional relationships. The course will cover individual, group, multi-party, agented, and cross-cultural negotiations, through theoretical study and practical application.
Credits
3
Attributes
Speaking Intensive
Recent Professors
Open Seat Checker
Schedule Planner
Recent Semesters
Fall 2019, Fall 2018, Spring 2018, Fall 2017
Offered
TuTh
Avg. Class Size
24
Avg. Sections
1