Prerequisite: DSCI 259 or 352 or equivalent; MKTG 301 or equivalent; and business administration major or permission of the Associate Dean for Faculty. Research in marketing is used as a tool to identify, collect, and analyze data relevant to decision-making for businesses. Relevant statistical software is used to analyze client data. Ethical considerations related to research findings also are discussed.
Spring 2020, Fall 2019, Spring 2019, Fall 2018, Spring 2018