Prerequisite: ECON 201B or ECON 202B; and junior status. The place of marketing in the global economy and t he policies and practices of marketing institutions are explored. Major topics included are marketing functions, organization, research, merchandising, channels of distribution and transportation. Also, problems concerning ethics and social responsibility in the marketing arena are discussed.
Spring 2020, Fall 2019, Spring 2019, Fall 2018, Spring 2018