This course is about teaching students to appreciate audiences. To be able to identify specific groups and users of information, research their digital and social media use and craft content for social media platforms tailored to reach and engage those audiences. Students will learn the basics of audience research and learn best practices for the major social media platforms. Because this course is considered a skills course, accreditation requires this course be limited to no more than 20 students. This class will be face-to-face with a strong digital/Moodle component. This course must be taken for a traditional letter-grade and may not be taken credit/no-credit. The Montana University System’s plus/minus grading system will be used in this class.