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MGT 3215 - Introduction to Marketing Communications and Social Media

Description
An introduction to advertising and public relations theory, social media, media structures, regulatory supervision and social responsibility. Prerequisite(s): Management 2020 Corequisite(s): Management 3210 Equivalent: Management 4210 (prior to 2015/2016)
Credits
3
Attributes
Non Arts & Sc/Fine Arts course, Management course
Recent Professors
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Recent Semesters
Fall 2020, Fall 2019
Offered
TuTh, Tu, MW, Th
Avg. Sections
2