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MGT 3205 - Sports Marketing

To remain competitive in the entertainment industry, organizations are looking for ways to develop and sustain competitive advantages. The sports industry, included in the entertainment industry, is no different. Due to limited consumer resources (time and money), sports organizations need to develop strategies that entice consumers to attend their events on a regular basis. This course will discuss concepts that relate to developing a Marketing Mix Strategy to differentiate organizations from competitors in the marketplace using tactics that create sustainable competitive advantages. Prerequisite(s): 15 university-level courses (a minimum of 45.0 credit hours) Equivalent: Management 3850 (Sports Marketing) (prior to 2016/2017)
Non Arts & Sc/Fine Arts course, Management course
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Spring 2021, Fall 2020, Spring 2020
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