This graduate-level course covers a broad range of approaches to qualitative media reception studies. Focused on the ways “real people” interact with and use media, this course covers both “classic” and contemporary considerations of media reception. Course topics include discussions of methodologies for gathering information about reception, the importance of identities to reception, and fans and fan behaviors. This course is suitable for new and advanced graduate students. However, it is not a course for people who hold the text, and its alleged meanings, sacred. We will focus on what people do with films, television, and music, not necessarily what academic scholars might think they ought to do. This course is reading- and writing-intensive and requires students to engage in media reception as a methodology through primary and secondary research via both short (5-7 pages) and longer (15-25 pages) essays.