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HSA 5160 - Marketing for Healthcare Organizations

Description
This course provides a foundation in basic marketing for health care organizations, the elements that precipitate marketing initiatives as well as information on developing a marketing strategy and its execution. Marketing techniques are evaluated critically, and new techniques are examined. Case studies will be included that depict a variety of techniques utilized in marketing health care and identifying marketing opportunities and threats. The Internet will be utilized for research and other online course work.
Credits
1.5
Recent Professors
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Recent Semesters
Fall 2020, Fall 2018, Fall 2017
Offered
M
Avg. Class Size
25
Avg. Sections
1