MGP 248 - Marketing Strategies

Description
Examines process by which organizations develop strategic marketing plans. Includes definition of activities and products, marketing audits, appraising market opportunities, design of new activities and products, and organizing marketing planning function. Applications to problems in private and public sector marketing.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Fall 2018
Offered
Tu
Avg. Class Size
30
Avg. Sections
1