MCOM 519 - Corporate Communication Management

A survey of practical theories and applications that are related to corporate communication practices. Topics include group and individual behaviors in corporate environments, managing conflict, culture, change, and innovation; and leadership/management communication. The particular emphasis will be placed on advertising, public relations, or brand communication organizations and on developing a critical assessment on corporate communication practices and prepare a research paper on this topic. Prerequisite: Communication Management graduate students.
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Fall 2019, Spring 2019
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