FTDM 20523 - Business Of Media

Description
Prerequisites: A 2.0 "C" grade or higher in FTDM 10113; FTDM majors and Sports Broadcasting majors only. This course provides an intensive overview of radio, TV, and film business practices, including the structure of media companies; how media conceptualize and measure their audience; strategies (i.e., promotion, advertising) media companies use to attract an audience, and regulatory structures that govern the radio, TV, and film industries.
Recent Professors
Schedule Planner
Recent Semesters
Spring 2019, Fall 2018
Offered
MWF
Avg. Class Size
28
Avg. Sections
1