MKTG 3316 - Consumer Behavior

Description
Analyze individual and group behavior of people performing in consumer role. Study buying motives, social class, and research techniques in consumer behavior. Prerequisite(s): MKTG 3301 and BUSI 3301.
Credits
3
Recent Professors
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Recent Semesters
Fall 2018, Fall 2017
Offered
MW
Avg. Class Size
32
Avg. Sections
1