MAR 757 - Managing Innovative Products and New Ventures

Description
Problems in developing new products and new corporate ventures. Designing innovation strategies, risk taking, technology planning, evaluation of new product proposals, and managing the innovation team. Class Notes: Reserved for MS Marketing Main Campus students.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Spring 2018
Offered
MW, TuTh, Th, Sa, M, W, Su
Avg. Class Size
53
Avg. Sections
3