MAR 745 - Strategic Brand Management

Description
Concepts and tools acquired from various marketing courses to develop analytical and decision-making skills for planning and implementing a marketing strategy from the brand manager's point of view.
Credits
3
Recent Professors
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Recent Semesters
Spring 2019, Fall 2018, Spring 2018
Offered
MW, W, M, Tu, TuTh
Avg. Class Size
69
Avg. Sections
4