MAR 653 - Marketing Analytics

Description
Marketing analytics techniques including discriminant analysis, logit, cluster analysis, factor analysis, and conjoint analysis. Marketing decision support models such as new product diffusion, test-market, price and sales promotion decision models.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018
Offered
Th, M, W, Sa, Tu, MW, TuTh
Avg. Class Size
30
Avg. Sections
6