MAR 444 - New Product Management

Description
The product innovation process. Learning how managers can best use models and analytical tools to improve decision-making in the development, launch, and management of new products. Class Notes: WSM students; MAR minors. Jr. & Sr. only. Enrollment Requirements: Prereq: MAR 255 or 301.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
MW, TuTh
Avg. Class Size
51
Avg. Sections
2