MAR 357 - Consumer Behavior

Description
Motivation, learning theory, perception, attitude theory, and social referents: how they affect consumer behavior. Consumer measurement and strategy assessment. Class Notes: WSM students; MAR minors. Jr. & Sr. only. Enrollment Requirements: Prereq: MAR 255 or 301.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Fall 2017
Offered
MW, TuTh, W
Avg. Class Size
46
Avg. Sections
1