MAR 301 - Essentials of Marketing

Description
Exploration for non-Whitman students of the principles of marketing as a major business function and social process. Analysis of marketing forces. Marketing opportunities. Determination of price, product, distribution , promotion and organizational policies required. Class Notes: WSM minors; some seats open to students in other programs. So., Jr. & Sr. only.
Credits
3
Recent Professors
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Recent Semesters
Fall 2019, Spring 2019, Fall 2018, Spring 2018, Fall 2017
Offered
TuTh, MW
Avg. Class Size
48
Avg. Sections
2